The Birmingham Hippodrome Celebrates a Record Year

BIRMINGHAM HIPPODROME - Local schoolchildren enjoying schools matinee performance of pantomime (Parental approval granted)

With over 625,000 tickets sold, the Birmingham Hippodrome has now announced 2013-14 as a record-breaking financial year. The theatre has for been recognised for some time as the country’s most popular single auditorium, averaging around 500,000 visits per year. Representing about 85% of capacity, this year’s increase is thanks in part to a slew of major shows like The Lion King, War Horse and Phantom of the Opera.

The news follows many other important steps forward for the theatre over the last few months, including its successful energy use reductions, its nomination as one of the Sunday Times’s “Top 100 Best Not-For-Profit Organisations to Work For”, and its certification in OHSAS 18001 (Occupational Health and Safety Management), with the Hippodrome believed to be the first UK theatre to achieve the last of these.

stuart-griffithsSaid the Hippodrome’s Chief Executive Stuart Griffiths:

“It’s not very often that these programming moments come together so perfectly, but with more than a little help from our producer partners Cameron Mackintosh, Disney, the National Theatre and Pantomime producers Qdos, alongside others, it looks like we’ve shattered all previous known records.  It’s gratifying too that we’ve seen such a huge rise in first-time bookers with over 48% new to the Hippodrome in the last 12 months.

“Dance received a boost with our resident partners Birmingham Royal Ballet presenting its most successful Nutcracker  at Christmas; and Mathew Bourne’s sell out Swan Lake.   We ended the financial year this spring with two other huge successes, the classics Fiddler on the Roof and Singin’ in the Rain.”

In addition to a surge in ticket sales, the theatre’s Hippodrome Plus outreach scheme has been attracting a lot of attention, with the number of people involved in its creative learning projects having doubled to over 16,000. Big outdoor events like Summer in Southside, Illuminate and the Four Squares Weekender have been key to this growth. Elsewhere, fundraising has also increased dramatically, with generous donations from members of the public, as well as an expansion of the patron scheme and a rise in corporate membership of over 30%.

Neil Pugh - Building FrontEncouraged by this success, the Hippodrome team are now investing in lots of exciting new projects for the upcoming year. Said John Crabtree, Chair of the Birmingham Hippodrome Theatre Trust,

“In keeping with the successful formula created in recent years, the success of the last financial year is already being used to invest in the programme and towards further developing a diverse audience.  The month-long International Dance Festival Birmingham, co-produced with DanceXchange, starts at the end of April, South Africa’s Cape Town Opera return in July with their production of Show Boat whilst St. Petersburg’s acclaimed Mariinsky Opera bring Wagner’s Ring Cycle to Birmingham in November.”

Theatre exterior photo by Neil Pugh.

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New Season Launch – Autumn and Winter at the Birmingham Hippodrome

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After the fabulous free theatre we’ve enjoyed over the last few weeks across Birmingham’s city centre, the summer may finally be over, but the fun is far from it! The Birmingham Hippodrome has just announced a new season packed full of all sorts of exciting shows to brighten up the cold, dark winter days!

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18389_sFrom October through to Spring next year, you’ll be able to enjoy a range of smash-hit musicals, National Theatre shows on tour, contemporary dance, world-class opera and ballet from the Birmingham Royal Ballet and the Welsh National Opera, and of course, the return of the world’s biggest pantomime this Christmas.

The new season kicks off next month with the Birmingham Royal Ballet’s ‘Still Life’ at the Penguin Café, E=MC² and Tombeaux (3-5 October) and later The Sleeping Beauty, (8-12 October) followed by the National Theatre’s War Horse (16 October – 9 November). If you want to get yourself some War Horse tickets, act fast, since the show is almost sold out already!

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Alongside the War Horse run, two additional special events will be taking place: Only Remembered (Friday 8th November), a concert featuring live readings from the original War Horse novel by its author Michael Morpurgo and music from John Tams and Barry Coope, and a War Horse-themed sleepover (Friday 25th October) that will see the Patrick Centre transformed into World War I-style trenches.

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Towards the end of the month, there will be more opportunities to experience free outdoor shows in Birmingham. Make sure you wrap up warm for Illuminate! (25-27 October) a three-day light spectacular featuring interactive street projections from Shanghai, dance performances and The Lanterns of Terracotta Warriors, an extraordinary exhibition originally created for the Beijing Olympics.

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Throughout November, the Welsh National Opera will present Giacomo Puccini’s Tosca (12 & 16 November) and Gaetano Donizetti’s new Tudors series: Anna Bolena (13 November), Maria Stuarda (14 November) and Roberto Devereux (15 November). 

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As Christmas approaches, the Hippodrome will be helping you to get into the festive spirit with a Birmingham Royal Ballet production of The Nutcracker (22 November – 12 December), as well as its excellent, all-star pantomime Snow White and the Seven Dwarfs (19 December – 2 February). This year’s panto will star Gok Wan, Stephanie Beacham, Gary Wilmot, John Partridge and winner of the BBC’s Over the Rainbow series Danielle Hope.

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February is a great month to catch some ballet at the Hippodrome, with two more productions from the Birmingham Royal Ballet (Three of a Kind from 19-22 February and The Prince of the Pagodas from 25 February – 1 March), as well as Matthew Bourne’s Swan Lake (5-15 February).

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Meanwhile, March is the month for music, with three WNO operas and two exciting musicals.  The Welsh National Opera will present Giuseppe Verdi’s La Traviata (4 & 8 March) as well as two brand new productions, Manon Lescaut (5 & 7 March) and Boulevard Solitude (6 March). From 11-15 March, award-winning producers Music & Lyrics will be presenting their take on Fiddler on the Roof, starring Paul Michael Glaser and, towards the end of the month, the theatre’s stage will be flooded with 12,000 litres of water every night as part of its Singin’ in the Rain performances (18 March – 5 April), starring Maxwell Caulfield and Faye Tozer.

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In April, Wet, Wet, Wet frontman Marti Pellow will star in Evita (8-19 April), while a brand new musical based on the classic TV series Happy Days will star Sugababes’ Heidi Range (22-26 April). The Happy Days musical is written by the series’ creator Gary Marshall, with creative consultancy from Henry Winkler, TV’s original “Fonz”.

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May sees the return of the biennial International Dance Fest Birmingham, co-produced by the Hippodrome and DanceXchange. The festival will kick off with Sideways Rain (29-30 April) by Genevan contemporary dance company Alias, and will also include Sidi Larbi Cherkaoui’s M!longa  (23-24 May), international hip-hop festival Breakin’ Convention (20-21 May), a new adaptation of William Golding’s The Lord of the Flies by Matthew Bourne (14-17 May) and a performance from acclaimed ballerina Sylvie Guillem in 6,000 Miles Away (6-7 May). Bourne’s new production will feature young New Adventures dancers from the West Midlands as part of efforts to inspire a new generation to get involved in dance. 

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As Spring leads on into summer, the National Theatre‘s five-star comedy feast, One Man, Two Guv’nors will arrive in Birmingham (26-31 May), providing an excellent opportunity to catch this highly-praised production if you missed it in London. One Man, Two Guv’nors is an adaptation of Carlo Goldoni’s classic 1743 comedy The Servant of Two Masters, reimagined in 1960s Brighton by Richard Bean.

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So it comes full circle back to summer. Next summer’s big musical show will be Wicked (9 July – 6 September). It may seem a long way to plan ahead, but tickets for Wicked are already being snapped up by audiences. In September, the Hippodrome will also be showing Andrew Lloyd Webber’s Cats. Check back here for details about when tickets go on sale.

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To book tickets and for more information, visit the Birmingham Hippodrome website.

Happy watching!